The Lucky 13 Steps to One Way Link
Building to the Top
One way link building is quite simply the process of creating links to your website from other sites. Link popularity, or the number of links leading to your website, is one of the many ways search engines rank websites. You could have the best looking website on the Internet, but without one way links, you are cheating yourself.
Marketing your business website is simpler than many people would lead you to believe. The process takes time but is not impossible for an intelligent person to figure out. Here are 13 tips on how to achieve higher page rank than your competition.
13 Free and Easy Link Building Secrets
1. Research – Knowledge is power, especially in the world of online business. You simply can’t run a successful online business without knowing how to obtain higher rankings than your competition.
2. Keyword Familiarity – Your keywords must be specific in order to correctly drive traffic to your website. Use a good keyword tool to research your keywords and see what search terms the public uses to find your product or service.
3. Analytics – One of the best pieces of analytics software available is Google Analytics. This allows you to see exactly who is visiting your website. You’ll get an overview of how they found your website, the keywords they used, their browser and even their connection speed.
4. Competition – Check your competition’s website to see what their keywords are and how they are used. Look at the user-friendliness of their website and make sure yours is even easier.
5. Repetition – Repeat steps 1-4 with each of your competitors’ websites and keywords. Your overall goal is to make your website higher in rankings than every competitor.
6. More Links – Find out how many links you’ll need to rise above your competition.
7. Write Articles – Just any old article won’t cut it. You need factual articles that properly use your keywords.
8. Proper Use of Keywords in Articles – Primary keywords must be in the title, summary, first and last paragraphs of each article. Never keyword stuff an otherwise good article.
9. Secondary Keywords – Primary keywords are the bread of your article marketing campaign. Secondary keywords are the butter on top. They bring in traffic that may not appreciate dry bread. Make sure your primary and secondary keywords flow well within the article.
10. Article Marketing – Articles of at least 500 words, but no more than 800 words, are ready to be submitted to article directories. Look for directories that hold a high page rank and will let you anchor text from your primary keywords within the body of the article.
11. One Way Link Building – Anchor text is your gateway from the directory to your business website.
12. Vary Landing Pages – Don’t send every anchor to your home page. Anchor some of your primary or secondary keywords to other articles within your website.
13. Outsource – This is a big job, but it needs to be done and done correctly the first time. Hire a link building service if you’re just getting started. You’ll learn by their example and be able to run your own campaign in no time.