The inherent benefits of installing a blog onto your business’s website becomes apparent as free traffic, a greater customer experience and branding becomes apart of your business online through the continual use of a blog. Blogging is quite easy to begin and only takes a few hours to setup on an existing business’s website. If your business could use a much needed boost in traffic and customer interaction, continue reading to find out how to install a blog onto your website.
Step 1: Determine the best blogging platform
There are many blogging platforms available on the web but the most powerful, by far, is Wordpress. Wordpress has thousands of plug-ins and support freely available to all users. Additionally, a large design community has backed Wordpress through an almost unlimited amount of Wordpress themes for free and low costs.
These additional plug-ins and themes give each blog a unique look and feel which can be crafted perfectly (and easily) for any online business.
Step 2: Install your new blog
Installing Wordpress is completely stress-free and quick due to its quick deployment in less than 5 minutes or through server side scripts such as Fantastico.
Chances are, if you’re a small business, you have full access to your website. After creating the database and changing the files required for installing Wordpress, all it takes is a few parameters to be changed and your blog will be installed within minutes.
If installing a blog is out of your technical reach, contact your webmaster or a local web developer for this installation process; setup is cheap and can be done within a few hours – the benefits are long lasting so don’t consider installing a blog a big expense.
Step 3: Install a theme and plug-ins
There are thousands of themes available for WordPress by a variety of developers and small online companies; here are a few where you can choose from:
ThemeForest – Provides thousands of WordPress themes ranging in prices
WooThemes – Very beautiful themes with great functionality
WordPress Theme Directory – Free themes provided by WordPress and developers
Afterward, you can extend the functionality of your WordPress blog by installing plug-ins. Each plug-in should be determined if it truly adds value and doesn’t distract users from interacting with your blog but for the most part a good start are with these 15 plug-ins.
Step 4: Write your first post
Now that the blog is up and running with a great theme and plug-ins, it’s time to get down to the dirty details and write your first blog post. Because your blog will technically be a business blog, people are inherently going to expect you to write about your business but your job is to surprise readers by giving away great information that’s not always about just you.
The goal of your blog should be to produce great content which others want to share – not just marketing messages which you hammer on your readers over and over again. That’s not to say you can’t blog about your business but you should keep a variety of posts about your products, services, key players in the market, your customers and entertainment.
Here are a few topics you can begin with:
• List posts
Avoid spamming your posts just for traffic – your goal is to leave a lasting impression that gets shared and peaks a readers interest into what else your business has to offer.
Step 5: Promoting your blog
The all important part of your blog is to promote, promote, promote. Social media handles much of the promotion process for most blogs but don’t be limited to Twitter and Facebook – reach out using your existing customer base and include blog posts within your newsletters.
Although, when using social media, be sure to share other information besides your blog posts. Be an actual part of the social media community by interacting with people, sharing others information, promoting people and occasionally dropping in your own links.
Blogging can be one of the best business decisions you make today. With each additional blog post, search engines will crawl your site, index additional pages and send more traffic as your ranks increase. Blogs will ultimately help build your brand and reach out to customers and prospects in ways your normal website is unable to accomplish – don’t wait around convincing yourself blogging is difficult, in reality, it’s easy and quick to get your blog up and running in no-time at all.