Why Market Research is Important For Seo

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Search engine optimization and market research are two elements of a successful website which go hand in hand. Through proper market research a website has the ability to create an SEO-friendly website that will attract targeted visitors that are willing to buy. Likewise, SEO can also help pull an otherwise non targeted website into the forefront of its selected keywords and eventually mold the website toward the correct marketplace.

The following are a few ways to utilize market research to determine great search engine optimization and the effects each methods has on the overall website.

SEO Tip 1: Finding the right keywords

Along the same parallels in market research and SEO is the correct choice of keywords for your website. Using free tools like Google Keyword Tool, eBay past auctions and Amazon top 100 lists, you will be able to not only see what customers are currently buying but use the keywords to shape your own optimized website for search engines.

Because you will gain a great understand of what customers are searching upon keyword research will help shape your search engine optimization efforts with relevant information based on previous purchases.

SEO Tip 2: Market to your market

Online marketing has quite a few tricks up its sleeve; one of the best is to target the market you’re interested in.

Forum marketing is not only a great way to research your own market but to market to these existing users through your signature and topics you choose to discuss. As you find out more about your potential customers through their own social platforms, you will be able to craft each page with the correct keywords and SEO in mind so when these users search for information related to their interests your business will show toward the top of search engine results.

SEO Tip 3: Use search engine results to your advantage

They say that imitation is the sincerest form of flattery but it also makes for a perfect way to spy on your competition. Doing your own queries in search engines will help you identify what your competition is trying to rank for, what links they are building and give you the proper market research to go out and beat them at their own game.

Using search engine optimization methods, you can correctly gauge what your current competition is ranking, figure out what you’d need to do to outrank them and capture customers that would otherwise go to them. 


Search engine optimization can play a very helpful role in researching your targeted market. Free tools, correct keywords, utilizing social platforms and spying on the competition, SEO can prove to be a vital tool for those starting a new business that wishes to succeed. 


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