Your Business On Google – What Are Backlinks And How Do They Help In Local Business Online Marketing

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Your Business On Google – What Are Backlinks And How Do They Help In Local Business Online Marketing
Do you want your website to rise
to the top of the search
engines? Well I think that is
something that we all want isn’t
it? There are a lot of ways to
do this but one of the best ways
is to build good backlinks to
your site. Now you might not
know what backlinks are so let
me explain. Well I am glad you
asked because today I am going
to tell you exactly that!

Backlinks are nothing more than
inbound links to a particular
site. What I mean is that they
are a link to your site from
someone else’s site. The number
of people who link to you is
considered very important by the
search engines. Search engines
in general are looking for fresh
relevant content.

When they see that lots of other
sites found your site important
enough to link to, they figure
you must be fresh and relevant.

Backlinks not only give your
site relevancy in the eyes of
the search engine, but in
addition they give your site one
more avenue to find visitors.
The sites that link to you are a
portal so to speak sending
traffic your way through the
link. The more of these you have
out there obviously the more
traffic you can expect.

So what do you do if you are a
brand new site and no one is
knocking down your door to
backlink you. Well this is very
common and luckily there is an
answer. Sites like Squidoo and
HubPages are places that you can
make easy to build content sites
of information that backlink to
your website.

With these sites you can put up
a little information and a link
to your site. You have made two
things happen at once. You have
created, yet another place on
the web people can find info
about your product or service
and you have established a
backlink.

Using backlinks used to be the
only means of going from site to
site on the net prior to search
engines. When we couldn’t search
all we could do was “surf” from
one site to the next based on
the links they gave us. Now
backlinks are used mainly for
search engine optimization. You
can use backlinks to drive
traffic to your site and also to
allow the search engines like
Google to rank you higher than
your competition. This technique
will help you get to number one
on Google.

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