Why Subject Lines Are Important in Emails

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We should be very conscious of what we write in the subject lines. After the content, subject lines are the second most important part of a good email.

Therefore, it would do well to keep the following ten points in mind –

1.  Subjects should be well thought out, clever and interesting. This helps people decide if they should open your email or not. As far as placements (or marketing) are concerned, the subject line can make or break your promotional email.

2.  Use the space wisely by keeping it short and concise.

3.  Remember, the subject line gives the summary of the contents of the email and by its sheer presence must make it an absolute must to open the email! It should be so coined that the recipient simply can’t resist it!

4.  Make sure that it is not misleading, else it will only annoy the readers once they open your email and find that there is something other that what they thought contained in the email. You might just get added in the spam list!

5.  Be creative with your subject lines but remember to ensure that what the subject line says relates to the body of the email.

6.  A well designed subject line gets you through the spam filters – never include words like “free”, ‘trail”, “sex”, “medicine” etc in the subject line. These words are generally marked as spam by either the users or the service providers.

7.  Most Important – A good subject line drives your message home.

8.  Subject lines provide a very easy way to keep your archive automatically cataloged in such a way that when you search intuitively, it gives the best results. E.g. If you start the subject line with “pictures” followed by whose pics are these, whenever you search for the word “pictures” it will throw up results in in the best possible form.

9.  Use Generic followed by specific for best results. E.g. “submissions-Finance”. When you search for Submissions, it will throw up results in the order that is easy to understand; else you will spend lot of time opening and checking contents of each mail. Similarly, “tickets”, “video”, “CV”, etc are good generic terms for subject lines.

10.  ALWAYS remove “Fwd” from the subject line (also remove all unnecessary clutter like hundreds of forwarded addresses in the main body); it gives an impression that you simply do not care what you are sending….more often than not, such mails are never opened.

This is good practice and will stand you well in life when searching for long lost mails and references.

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