You wouldn’t go out and spend money on something that will never work well for you. If you live in the middle of Utah, a yacht may not be a wise choice. If you are afraid of heights, investing in a single engine plane may not be a good purchase. Along the same lines, there is no point in investing your business budget into something less than effective advertising. You have to know when, where, and to whom you should be pitching your best advertising efforts. Luckily for you, there are many great places to stash your ads so that they are seen by the right people.
Effective advertising starts locally. Unless your business is totally online, you want to make sure your local community knows you are there. There are a few ways to do this. Have an open house or grand opening when you start out. You should also invite local media to come see what you have to offer. They may not cover it, but they may. This is very effective advertising. If you get covered by local media, you have just found virtually free and very wide reaching advertising that you may not be able to pay for otherwise. A grand opening is obviously an expense, but think of it as a very good investment.
Effective advertising means a few simple things. One, think about who you are going to sell to and where they are most likely to see your ads. If you are selling to the younger generation, you want areas that include many of the things that they are into. You should be able to pick these out easily enough if you have lived in your area long enough. The same can be said if you are selling to mostly women or if you are selling to an older generation. Use the same smarts you used to open our business to think about where you can place the most effective advertising locally.
Don’t limit yourself to your local area, unless you are exclusively offering a service that you can only do in your local area. Effective advertising can come in the form of a web site. Hire someone to build you one and then see what other local businesses will shore your link on their website. If you can find people online locally, that can be very effective advertising to draw them in. Not only that, you may find that you have business coming in from all over the country or even the world if you offer shipping. Think locally, but don’t forget that the Internet has made the world smaller and you may get business from just about anywhere.
Effective advertising can be done on radio, TV, and even through billboard with great results. These methods have been used for a long time, along with special events and promotional events, to draw in and keep local business. Worry about those things, but don’t forget to put some time into looking into new and rather inexpensive ways to advertise online through social networks, online ad space, and with a well written and developed website. These can all be your best tools towards a great and well spent advertising blitz.