An effective shopping cart is a prerequisite for online traders. It can help you to make more sales. A good shopping cart helps the visitors to select and buy items without any hassle. Thus, it is imperative to focus on creating a good shopping cart for your online business. There are certain things you need to consider for creating an effective shopping cart.
Layout: A good shopping cart should be easy to use. It should allow the customers to select all the items he or she is interested in, and let them have a final look at the items selected, before finalising the order. A drag and drop layout is the best. Your business web design should be designed aesthetically and should be able to capture the attention of customers. It should have a product catalogue that contains a niche of products.
Search Engine Optimisation: This is a very important factor. SEO helps to bring visitors to your site. Customers search for required products and services via popular search engines. Having an SEO friendly website will help you to draw a big volume of customers. Having relevant keywords will help your website to appear in top search engine results.
Transaction system: Your ecommerce shopping cart should be able to sell products in multiple currencies. It should be able to cater to the needs of a large number of overseas customers with their respective currencies. It should be integrated with software like Google, PayPal, FedEx etc to ensure that no customer who might be a user of even one of these would feel alien to your website.
Augment products: These are additional options and features given to a customer to put yourself above your competitors. It could be anything like discount, free shipping, real-time shipping quotes, gift wrapping and messages refunds and store credits. All this would make customers feel that it is more profitable to buy a product from your site than any other.
Security: This is another important aspect which can’t be ignored. The sensitive information like credit card numbers should be handled properly. The customer should not feel insecure during the transaction process. Make the payment system highly secure.
Apart from these, make sure that you have reasonable shipping charges. All the terms and policies should be clearly stated. You should also have a good customer service to win the trust of your customers.