Friday, December 15

How to Choose a Niche Quickly

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It doesn’t have to be this way. Instead, take it slowly, using a step by step process that will help to ensure your success.

The first step is to choose a niche, which is the area you will focus on in your business. This is the step that stops most people before they ever get started. I like to use the analogy of starting a retail, brick and mortar business as an example of how to think of this. Imagine that a bank is willing to loan you as much money as you need in order to open a store in your local mall or shopping area. What type of business would this be? You would not be able to tell the banker that you are interested in many things and just cannot decide what to sell. No, instead you would need to tell them exactly what type of store it would be, and what types of products and services you would have to offer your customers.

Your niche is exactly like this. Choose an area that you are knowledgeable about, at least somewhat, and have an interest in. This does not mean that you must already be an expert in this area, just that you would be willing to continue learning more about it over time. It also does not mean that you have to stick with this niche for the rest of your life. You just need to stay with it until you make some money and give it a chance.

Ask the people in your life you know you well to help you to decide what you are good at and enjoy doing. You will be amazed at what they tell you when you ask for their help with this. You will wonder why you didn’t think of it yourself.

Once you have chosen your niche, set up a blog and an optin page to start building a list that you will be able to market to. Write a three page report that covers one small aspect of your topic, and offer it as a free giveaway in exchange for your prospect’s name and email address.

This will get you started on your way to building your online business.


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