Thursday, December 14

Why Freelance Writing Businesses Fail

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Discovering why freelance writing businesses fail is a study in the intersection between the practical matters of basic business sense and the unique application of word-crafting sensibility. Despite the best intentions of those with a passionate sense of entrepreneurship, sometimes ventures simply fail, for reasons that may or may not be controllable elements. Considering the volatile environment that any new business enters into, freelancers are especially vulnerable to the ebb and flow of a free market that tends not to be conducive toward independent contractors of any field.

Skill

Like the countless horrendous auditions on American Idol, nobody wants to admit how terrible they are, yet many still persist in trying to market their “skills” toward a paying customer base. Of course, one reason why freelance writing businesses fail is simply that the writer providing the content is not able to produce usable material. If client after client is unwilling to pay for poor work, the contributor is in a bind and may see a quick end to his or her attempt to turn article-writing into a career.

Demand

As follows any private or corporate implementation toward economic gain, those same economics that provide reward also dictate the consequences, including the standard that demand must exceed supply in order for any good or service to have a chance at being probably. One element behind why freelance writing businesses fail is a skewed ratio of supply to demand; in the most basic sense, this imbalance occurs when the freelancer is perfectly willing to provide supply, but has no demand. This may be due to a lack of exposure and thus be fixable by an enhancing marketing plan that incorporates better branding and some promotional or advertising expense, but the problems behind a lack of demand may also be a bit more intractable and perhaps even insurmountable. In the wrong market conditions, it may be a sad but unavoidable conclusion that there may not be enough available demand to support a freelancing business. Content aggregates that serve as a third party between contributors and clients may help to bridge the gap, but may also not be the ideal solution for those who truly want to remain an independent contractor.

Burnout

Some industries are more prone to burnout than others, and freelancing may not seem very repetition-intensive, but in reality one significant reason why freelance writing businesses fail is that, whether operating independently or as a co-op, is due to burnout. Even if the topics and specifications are varied, churning out project after project after project can become quite a wrist-crippling, mind-frying little adventure. Whether it leads to a change of career or simply a change of pace, burnout is a real threat to any would-be freelancer.

Figuring out why freelance writing businesses fail may be essential for those looking to pursue a related career choice, but unfortunately for many, is a realization that is only had in hindsight. The factors behind freelance business failure are discerned through equal parts common sense and business knowledge, but will nonetheless take hard work to successfully avoid.

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