Monday, December 11

How Can Pay Per Lead Help Your Business?

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If you own a business and have not heard of pay per lead (PPL) programs then you are missing out on a whole lot. Why? The reason is that these pay per lead programs can bring in a lot of income for your business. Aside from a significant increase in revenue, there are also several other benefits that you can get from pay per lead programs.

What is pay per lead, anyway?

Basically, pay per lead programs assist businesses in acquiring leads at a fraction of the cost. The reason is that when you opt for the traditional lead generation program, you would have to pay for the bulk price even if you can’t maximize the number of leads provided to you. What happens is that you may waste a ton of money on valuable leads that you can’t accommodate or of low quality.

Let’s take a look at an example: If you only want to get seven leads to initiate your sales campaign then you would pay the price for ten to twenty leads in a normal lead generation campaign. What would happen to the rest of the leads given to you? They would be wasted because the number of leads is beyond what you or your sales people can handle, or it may look like you were provided several leads but only a few of them are worth your time and effort. The thing is you would have paid for those nonetheless. In pay per lead programs, you only pay for a guaranteed minimum number of leads that you want.

In addition to the benefits mentioned above, there are other advantages to implementing a lead generation campaign on a PPL structure. Here are some of them:

1. You can save on costs

Given the example earlier, you can save a lot of money since you won’t waste any of your hard-earned cash by purchasing too many leads. Since you only pay for the exact number of leads that you need, the risk of getting low quality leads or wasting some good ones is reduced considerably. Also, you can avoid spending on recruiting, hiring and managing people to carry out lead generation tasks because you are letting third party professionals produce sales leads for you.

2. You can save valuable time

Since you are provided pre-qualified leads, you can immediately start your sales and marketing campaign. Doing so can put you far ahead in the competition with other businesses. Additionally, your sales people no longer have to undergo the tedious process of prospecting, and they can focus on presenting, negotiating and closing sales. You also have a lot of time to spare to do other important things for your business.

3. You are assured of fresh leads every time

The leads that you will get are always fresh; meaning these leads have not been sold to other firms. This allows you to have the ball in your court to create new business opportunities and eventually close deals.

4. The leads that you buy are already pre-qualified

This means that the lead generators have asked qualifying questions based on your set criteria, have uncovered issues and pain points, and generated interest from the prospects giving you the highest chances of meeting with them and converting them into paying customers.

Although many companies have found the pay per lead model to be an effective and cost efficient way to generate leads, it is important for you to evaluate your business needs and set realistic expectations. Find a reputable lead provider and test their programs to see if they will suit your demands and help you achieve your company’s sales goals.
 

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