Email and e-newsletter marketing are the second-most effective tools for generating conversions according to the “Ad Effectiveness Survey”, commissioned by Forbes Media, Feb/March 2009. According to Veronis Suhler Stevenson’s annual “Communications Industry Forecast”, the global email marketing budget will grow from $11.9 billion in 2008 to $27.8 billion by 2013.
Regular email marketing to existing customers generates a 15 – 50% increase in total online business.
Email marketing has a tool called an “autoresponder” that’s like “autopilot” for campaigns! You can send a campaign message out on particular days after someone sign up to your newsletter. You just create the messages and schedule the delivery from your autoresponder − and all your messages will be delivered to your subscriber automatically.
Normally, only 10% of subscribers purchase after the first email contact. Usually it takes up to 4 or 5 contacts before subscribers purchase. So even though you can automate your messages, it’s up to you to “keep the ball rolling”!
IT’S COST EFFECTIVE:
It is 20 times more cost effective than direct mail − in some cases costing less than a penny each! You could double or even triple the return on your email marketing investment in one campaign!
IT’S EFFICIENT & EFFECTIVE:
Email is the most cost-efficient marketing tool available today. Not only is it affordable, but the response rate of opt-in email is 50 times greater than advertising and 5 times greater than direct mail! According to DMA Interactive survey results – email is the best online tool for increasing web traffic and customers to web sites and storefronts, according to 54% of small businesses surveyed.
IT’S IMMEDIATE & TRACKABLE:
It generates rapid responses and leaves a digital footprint that can be measured instantaneously. In addition to standard metrics such as open, click through and delivery rates, leading Email Service Providers provide tools to measure sales, conversions, file downloads, event registrations, newsletter subscriptions, social bookmarking − just about anything you can do online!
It is one of the most efficient tools for managing contacts and creating targeted lists. In just a few clicks, you can segment your contacts using a variety of criteria, such as demographics, purchasing history, or interests. In that way you can tailor your messages and product offers to the individuals most likely to respond with Autoresponder.
Creating an email marketing message is almost as simple as writing an email. You don’t need any special knowledge or skills except one: crafting messages that are well written, relevant, and explain your product’s benefits clearly and concisely. After all, your messages are your brand, so you need to make a positive impression.
Major “Autoresponder” provide all the necessary tools and materials such as professional HTML templates, web forms, autoresponders or follow-up messages, and list segmentation and targeting capabilities, as well as automatic tracking and reporting. This tools and material simplified the email marketing system.