With all things, there are fans and there are cynics. However, there is no denying its impact. A crucial tipping point in how the world communicates has been passed. Online social media is now mainstream. Nearly everyone has some method of social media be it Twitter or Facebook. Facebook and Twitter have certainly become the main tools by which small businesses and the upwardly mobile engage the outside world.
From the rise of Facebook a new method of marketing has developed. Social Media Marketing is now one of the primary means of relating new products and services to the world. Social media is perfect for getting the word out. It is fresh, fast and free. Sure, there is some effort to it after all, you have to Tweet or write on your wall several times daily, but it’s free. Let’s say it again. Free.
Facebook allows you to freely contact your friends, family, potential employers and potential customers. You can market yourself or business by establishing an engaging online profile. You have the potential, if you are clever and savvy, to reach out to and influence a wide customer base. Friend people, Write on their walls, Create events that will post to their walls, Comment on someone’s status, Review a movie, Play games, Having fun is now work—how awesome is that?
Games and Pay Per Click
Companies create games now as a means of advertising their product. For a grand and a half you can create a viral game that reaches literally millions of potential customers. Users may also choose to use affiliate sales links to earn a little extra cash from Facebook.
You also have the option to create a Facebook PPC campaign and create an ad that will be run according to keyword searches. Facebook offers you the opportunity to advertise to a broad demographic, and create a series of social actions that will enable you to grow your business across the community of millions. Facebook makes it easy enough for a beginner to set up with its easy walk through and tutorial. However, if you are uneasy about starting a campaign yourself there are companies that will help you select the appropriate keywords and demographics.
Pay per click is an effective advertising method because you only pay per click, not per view. This is a different approach than say a commercial that people can forward past or leave the room during. You pay for the direction action, or curiosity, of your web user.
Whether you want to use Facebook to stay in touch, get a new job, or grow your business customer base, Facebook has the capacity to fulfill your needs if you can just learn your way around a few kingdoms.