Garage sales and yard sales are not only a great way to make some cash, but they are also a great way to remove clutter from your house. In order to have a successful garage sale, it helps to utilize tricks and tactics which are successful in retail businesses. Of course you won’t have the sales volume of your local Wal-Mart, but you can maximize your profits by using the same techniques used by other successful businesses. Here are five tips for having a successful garage or yard sale:
1. Advertise. People will have no way of knowing about your garage sale unless you tell them about it. A week before the garage sale, spend an afternoon promoting the event by posting signs and placing notices on local community bulletin boards. If you advertise too early, people will forget about the event. If you advertise too late, you might miss out on potential customers.
2. Be organized. Imagine how hard it would be to find anything in a retail store if the products were haphazardly lumped together in one aisle. Yet few garage and yard sales are organized. Take the time to group similar and related items together. Don’t sell baby clothes on the same table with automotive accessories, sports memorabilia, kitchen cookware, and tools, for instance. If you group similar items together, shoppers will be more inclined to purchase multiple items.
3. Make your items as attractive as possible. Nobody wants to buy items that look dirty or shabby. If you’re selling clothing, make sure the garments are cleaned and pressed and that they don’t stink of mothballs (or worse). Make sure silverware and jewelry are polished and shiny. Sell the items inside of their original packaging if possible. This will give the impression that the items are like-new and in good condition.
4. Don’t expect other people to buy your garbage. Sometimes one man’s trash is another man’s treasure, but most of the time one man’s trash is another man’s trash as well. Offer items that people will actually want to buy.
5. Practice salesmanship. Don’t just sit on your lawn chair waiting for people to make an offer. Be proactive. Be engaging and charismatic. Remember that you’re not getting paid an hourly salary; you are working on commission! Talk to your customers and find out what they’re looking for. Even if you don’t have what they’re looking for, you may be able to talk them into purchasing a related item. Practice “upselling” by suggesting companion items. If a man is looking for a hat, why not give hima good deal on suspenders, ties, and cufflinks as well?
When it comes to having a successful garage or yard sale, one must think of themselves as a business person. Present a clean and tidy image, offer quality products at a good price, and connect with your customers and most likely your next garage sale will be a raging success.