Developing a niche site is a perfect way to build a home based biz. Everyone can find a niche that they can market that best suits their individual passions and interests. This is what makes running a niche Website so enjoyable as a web home business. You can choose to promote products and services that you actually have interest, knowledge, and passion for.
I see individuals trying to market their niche in a wide variety of ways. Blogging, articles, classifieds, PPC’s…..etc, etc. Don’t get me wrong, these are all terrific marketing strategies and people have been extremely successful using all of them. Heck, I built my first home based biz using nothing more than properly written and placed online classifieds to drive free web site traffic. But it was when I built my own Website that my home based business success, as well as my online income, really began to flourish.
# 1-Having your own Website allows you to properly pre-sell your customers. Pre-selling is a key to high conversions. People on the Net are not looking to get sold, they are looking for information. When you have an information full website, a site that is informing and interesting to your visitors, you can successfully pre-sell them on whatever it is that you are offering. Pre-sold customers are much more likely to purchase from you because they feel like they are making the decision to do so on their own. This is a surefire strategy for more sales and bigger profits. Offer recommendations and let people choose on their own.
# 2-Having a Websites allows you to generate a returning customer base. This is also a key component to long term, ever growing affiliate checks. When you make a sale, that’s great. But how great is it when that customer comes back to you to meet their needs again…and again….and again. Obviously this is a very powerful and effective thing. When you can develop a relationship with your customers you will be able to make offers to them over and over, and they will be more apt to purchase. Having a content rich niche website allows you to build a relationship with your visitors, even if it only be through the pages of your site.
# 3-Having your own site allows you to utilize very effective promotion strategies. Namely we will discuss the Search Engines. Why? Because they really are the “kings of traffic.” Online searching via the Internet has literally changed the way the world does business. Having a niche affiliate marketing website that is getting pulled up through a variety of related keywords is the best cost free internet method around. Thousands of fresh visitors every day…..that’s online potential. But this is why it’s so important to have an informational site. The content….the information…is what gives your website visibility and credibility to the engines.