Social media marketing is the practice of using the previously mentioned social networking sites as a means to directly promote a business, service, product or event. Let’s use Facebook as an example of how firms are using Social Media Marketing.
The major advantage in regard to Facebook is that the site seems to have harnessed an unusual phenomenon; users are willing to freely share information about themselves, much more than they are on any other website. This allows marketing teams to use this information in order to direct their adverts to a very specific group based on any number of variables, including variables such as age, location, relationship status, or interests.
However, since most Facebook users are more focused on interacting with friends, playing games, and entertaining themselves with various available applications, marketing teams are also using custom pages and applications to attract users. There are many brands who have their own Facebook pages which customers can choose to become a fan of or “like.” This then shows up on the live feed of everyone on that users friends list, often prompting them to “like” the brand or product as well. That starts of a chain reaction of “liking” and passing on the link. Company’s can then use the Facebook page to inform all their new “fans” of new products or services, and they can also choose to offer special discounts available only to their Facebook friends.
Email Marketing can also be a very effective way to improve a business’s online presence. However, it must be handled correctly in order to avoid allegations of spamming, which can prove very harmful to a brand’s reputation. Email marketing involves promoting goods or services by sending direct emails to the target audience. It is important for a company to ensure they always include an “opt out” link in all email marketing in order to avoid being mistakenly classed as a known spammer. There are also various other steps that need to be taken to avoid emails from being blocked by spam filters, but it is highly recommended that companies, rather than making their own attempt at email marketing, consider enlisting the services of one of the many available email marketing companies. These companies have the knowledge and expertise to help create a professional and effective email marketing plan, usually at a very affordable cost.
The use of both social media marketing and email marketing can be great tools for boosting the internet presence of any business, and it is important to use such options as part of a carefully researched and planned internet marketing strategy. When coupled with professional Web Design for a company’s website, these marketing methods can help ensure growth in almost any business.