It always surprises me when I’m talking to another internet business owner and they report that they have not utilised the many avenues of offline advertising that offer such excellent results. They apparently believe that web marketing is only done online.
Isn’t the whole point of internet marketing to reach future customers? Of course, and wouldn’t it seem sensible to go to where the people are, even if it’s not online? This makes complete sense. The same folks that are living daily life offline are the same people that visit the web on a daily basis.
So what types of advertising can associate use to connect into the offline world? One of my favourites is newspaper classifieds. Newspapers are to this day the most widely read publication on a day-to-day basis. Many online business owners and affiliate marketers have used this internet marketing system to make sales and boosts online profits .
Running an advertisement in a newspaper is not expensive and can be employed to reach thousands of potential customers. You may even get package deals where your ad is ran in newspapers round the country at a very reduced price.
Another choice is to purchase a tiny ad spot in a magazine related to your affiliate products or programs to drive extra web traffic. Just like newspaper advertisements, mag adverts can be seen by thousands of potential customers. Another advantage of this advertising media is the lifespan that magazines have. A single magazine can be passed around for months or even years, and the whole time your ad is there to be read.
Another extremely cheap internet marketing strategy that may be used to reach people is personal recommendation. At vistaprint.com you can create free business cards. I have found it advantageous to get some cards that describe the product or program I am promoting and have my affiliate link. Anytime i am chatting with someone that could be interested, I simply slip them a card. This way when they get home they cannot simply forget to take a look at it because they’ll see the card as a reminder.
You may even slip your card it mags and books where your target audience could find them. This is an exceedingly cheap way to reach more patrons, clients that you may not have the opportunity to promote to online .
So never think that affiliate marketing is reserved just for the internet. You can reach people effectively even if they are not surfing the net. This is a great way to give yourself an advantage and reach out to new markets that you have not previously tapped into.