Friday, December 15

Information Revolution And New Media

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A revolution is a rupture; a qualitative change from old to new, wherein new forces and new objective conditions supersedes the existing system or order. The Information or Communication Revolution can fit into this description.  Information revolution started when qualitative changes in society resulted from the impacts of the new emerging communication technologies replacing the old systems and social forces.  A shift in the productive forces of society has emerged; information workers now dominate the productive sphere.  This basic condition on social change can be attributed to the communication revolution that has occurred and is still occurring.  A new pattern in people’s way of life is also emerging and new trends in information flow are now in place.

Information Society is an individualized and demassified society. Due to the high technological advances in information flow, people can now choose which information to get or to discard.  People’s lives now depend mainly on getting and putting across information that can be used by an individual or a group.  The communication revolution that happened gave birth to an information society where the driving force of social dynamics are producing, processing, and distributing information, and producing and distributing information technology.

A new media has emerged alongside the old media.  New Media are the resultant technologies of new communication technologies.  New media are interactive, demassified or individualized, and asynchronous.  Old media is mass-based media, its flow is from one (few) to many and people or individuals do not have the power to control the information flow.

Examples of New Media are computers, cable television, satellite communications, teleconferencing, teletexts and videotexts; these media give the individual greater power in real-time feedback mechanism, control of information, and greater coverage on a wide range of information.  The Old Media like newspapers, television, and radio, give little leeway for consumers to interact, and information is an “as-is-where-is” basis.  The one-way information flow diminishes the power of individuals to control the media.

It is clear therefore, that in the Information Revolution and Society, individuals can create, produce, distribute and choose when, where, and what information they can utilize, giving them more power in the process of generating knowledge and reproducing the productive aspect of society.


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