Thursday, December 14

Productivity Secrets: What a Small Business Owner Must Be Working On!

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You work hard, but at the end of the day, could you say you were truly productive?

When I began my business, I was very busy. At the end of the day, I would tell my husband how tired I was because I had hustled and bustled through the day.

One day he drilled me with those baby blues and asked, “Since you worked so hard, you must have been very productive. What do you have to show for it?”

“Oh”, I answered, “I researched for this client and learned how to put this together and organized this project and rearranged that activity and whew am I tired.”

“Ah, I can see that” he said, “but what did you actually DO that will get you closer to the goal you set out this morning?”

See, I was learning that it is easier to be busy than it is to be productive.

In fact, this is the demise of many small business owners and entrepreneurs. They are busy, very busy – but not with the right things.

As a matter of fact, 98% of all businesses will be defunct within 5 years.

Is this because they did not have a good idea or the economy was soft? NO!

People will buy no matter the economy. (Sidenote: Despite the economy, a company that sells sunglasses for dogs had record sales this last summer. See it is NOT the economy that is keeping your business from success.)

It is probably because the owner was busy, but not productive.

Do you want to avoid the same fate?

Then learn the secret to increasing your productivity – Simplicity.

The true secret to productivity is in simplifying. Too many goals and purposes and too many activities planned to meet those goals lead to confusion and overwhelm.

Often, the business owner has so much to do, they are not sure where to focus their time. There is no clarity as to what to prioritize in their time management.

So, instead let’s look at your business and determine to create no more than 3 purposes.

I suggest those should be lined up with the things that bring in your revenue. For example: 1. Bring in X amount of customers, 2. Sell to those customers and 3. Find ways to allow those customers to buy from you again.

Then, simplify the ways you will accomplish those 3 purposes. Choose no more than 3 ways you will do each of them.

Now you have 9 tasks on which to focus and schedule your time around.

Your time during the week should be managed around these specific activities.

Then, at the end of each day, you can ask “Was I productive?” and the answer will be “yes” if you worked on at least some of these 9 tasks.

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