Sunday, December 17

Honda Brio to Roll Out on Indian Roads by 2011

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WORLD’S LEADING car maker Honda showcased a prototype of its new small car, the Brio, at the 27th Thailand International Motor Expo 2010 in Bangkok on Tuesday. The manufacturer of the car, Honda Motor Company is scheduled to launch the 1.2 litre petrol hatchback Brio in India by the end of 2011 and is priced below Rs 5 lakh. Early this year, Honda showcased the concept study of the Honda Brio at Delhi Auto Fair.
 
Honda Brio will compete with Indian hatchback mid segment cars such as Maruti Suzuki Swift, Hyundai i20, Ford Figo, Volkswagen Polo, Nissan Micra and the Toyota Etios.Honda Brio is an attempt by Honda to get into the mid car segment which is dominated by Maruti Suzuki in India.
 
Honda Motor President and CEO Takanobu Ito said at 27th Thailand International Motor Expo 2010, “This car has been developed for Thailand and Indian markets. In India, we want to launch the car within 2011, with price less than Rs 5 lakh.” He also said, “India is a very, very important market for Honda. Motorisation in the country is happening at a rapid pace and Honda will like to participate in this with the start of Brio.”
 
Japanese car major Honda’s Brio will be powered by a three-cylinder petrol engine, swept volume of engine is expected to be 900cc, with a power rating of around 70 bhp. The car’s design is very youthful with fun to drive and is being developed with Honda’s advanced technologies, while ensuring enough cabin space, high fuel efficiency, compact exteriors, easy handling, etc.

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