Creating an Effective eBook Marketing Campaign
Once you’ve written a quality, informative eBook, the hard part is next: selling your creation. The best ebook creator, eBook template and pertinent graphics can make your eBook attractive and give it a finished, professional look … but they won’t sell the darn thing. As an eBook author, I’ve learned through trial and error several lessons on what’s most effective in eBook marketing.
Set-up for eBook Marketing
eBook Auto-deliverer. You need a service that will collect payments and automatically deliver your ebook to your buyers. I use and highly reccomend eJunkie, which is hands-down the most affordable, most simple eBook host out there. In fact, when I first launched my eBook, I didn’t even have a sales page — I just linked directly to my eJunkie marketplace listing.
PayPal account that accepts credit cards. You can have two PayPal accounts, a personal and an upgraded one, and I reccomend having and using both. For receiving eBook payments, use your upgraded PayPal account so that buyers can pay via credit card.
Web Hosting. While I reccomend Site Build It for larger, in depth-websites on your niche topic, HostGator is tops for mini-sites, ebook sales pages and the like. I use Hostator to host my eHow eBook sales page.
Sales page templates or graphics. If you don’t have much graphics experience or time to learn graphic manipulation as you build your sales page, you might want to use a basic ebook sales page template.
Sales letter/ sales page text. The information you include on your sales page is what compels people to buy your eBook. Start your sales pitch by addressing a problem. Perhaps your audience is tired of writing $3 articles for content companies that then sell their work at a huge profit. Talk about this. Then, show them the solution: your ebook details the simple method for finding direct clients who pay $50 for website content articles. Include a few real testimonials from those who previewed your book, and let readers know what is in your book (the table of contents is great for this). Include a purchase link 1-3 times on the sales page.
Marketing eBooks Successfully
Once you have all of the neccesary elements in place, it’s time for the fun (and sales!) to begin. Use a combination or, ideally, all of the following methods to ensure a successful marketing campaign.
Good affiliate program. Currently, about 15% of my ebook sales are generated by my affiliate team. For many ebook authors, that number will be considerably higher. Pay your affiliates at least 50% of the sales price as their commission — this is industry standard and not something to be cheap about (I learned this well into my ebook sales campaign, but now I know).
Blog about your ebook. If you have a large following, you can do a high-profile launch of your ebook and ebook affiliate program. You can coordinate with any affilaites you’ve contacted pre-launch to have them blog about it on the same day. If your blog is still small, your launch won’t be as huge, but it’s still important.
Social media communities such as Facebook, MySpace and Twitter are good ways to get the word out about your ebook. (I’m WriterGig on Twitter if you want to follow me.) Don’t be annoying, but do let your friends and fellow members know about your great product.
Related articles. Sites such as eHow, Bukisa, HubPages, Xomba, Associated Content and Squidoo allow user-submitted content and some form of links. Choose a couple of these sites to write articles related to the content in your eBook, and then link to your sales page.
In short, effective marketing is key to ebook sales. Work hard on your online marketing campaign to ensure success … and sales.