Top Ten Fashion Websites You Never Heard Of…But Should See

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Tired of what major fashion magazines have to say about this and that—that designer, this trend, that store, and this season? Well, you’re not alone. That’s why some pretty spiffy and inventive people forged into the online world to bring you alternative views on fashion. That’s right, Vogue. You have rather feisty DIY competition, which is a good thing…well, for the consumers, at least. Why? Because most of us aren’t a size 0 and the thought of $1,000 jeans makes our bank accounts shudder. If you want fashion from a different perspective, here are the top 10 quality fashion websites you’ve probably never heard of (unless you’re a fashion addict, in which case there’s a remote possibility you have):

1. Always Urban: Ultra-cool clothes for men AND women! But the hip factor’s going to cost you, although not nearly as much as what Women’s Wear Daily typically advertises. A sweet button jumper, for instance, runs for $86. Hit them up at:

2. Fashion Dig: Whether you want fashion advice, a vintage clothing store locator, or recommendations on books related to fashion (to name just a few things), you should see this site. It’s well-organized, easy to navigate, helpful, and plain fun! Give them a look at:

3. Handbag: Fashion, hair, beauty, entertainment, sex and life—those are only some of the categories covered on this style-oriented site. It’s user-friendly, with active forums where you can discuss what in the fashion world is important to YOU! Check out their site at:

4. Indie Fixx: A charming blog with childlike illustrations serving as the webpage borders. Very focused on indie style and design; in fact the ‘About’ section blatantly states: “Indie Fixx is a celebration of the creativity, tenacity, and general spunky goodness that is the indie design movement.” Gung-ho DIY in a good way! Take a gander at:

5. Mod Cloth: Featuring delightful vintage-style clothes from indie designers, this site also boasts visually appearing photographs that give you a good idea of what you’re buying. Whether you want skinny jeans, tunics, tees, rompers, bloomers, or pleated skirts, Mod Cloth probably has something for you. Look around at:

6. Smashing Darling: The title says it all; it’s simply…smashing! The site claims that it leads “the indie fashion revolution.” True or false? You decide. Either way, you’re going to faint over their camisoles, jewelry, jumpsuits, nightgowns, vests, slips, and, well, everything! Excellent wardrobe builder. Go browse now:

7. Soul Flower: Hippie, hippie, hippie! If you like tie-dye, organic cotton, the Grateful Dead, and anything else reminiscent of the psychedelic side of the 1960’s and 1970’s, then this is the place for you. They even have baby and toddler duds. Check them out at:

8. Stockin’ Girl: They describe themselves as a “stocking and lingerie boutique,” but they should be called THE stocking and lingerie boutique. Their prices run from moderate to high, but, boy, do they carry lovely thongs, girdles, tights, bras, panties, and other lacy and not-so-lacy unmentionables. Check them out at:

9. Unsung Designers: With an artistically rendered site, this is another quaint indie website for you to buy things that remind you of really cool thrift shop finds. Luckily, it’s also quite user-friendly and encourages you to seek help and ask questions. Looky here:

10. Vintageous: Its name means exactly what you suspect: outrageous vintage and this site certainly lives up to its name! Never fear if you’re more conservative, though—there are plenty of reserved pieces for you, too. Each item includes a detailed description so you have a strong idea of what you’re buying. Visit them at:


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