Article about Keyword tracking & Keyword Ranking tools for SEO (Search Engine Optimization)
Researches are showing that almost 90% of the people are using search engines in order to locate content on the web.
Researches are also showing that about 80% of the people will click on one of the three first search results, and of course, if you’re not on the first page, you can expect to have less traffic coming to your web site from search engines. Of course not only search engines are directing traffic to you web site – you also have links form referring sites/blogs/forums etc, and people will also arrive at your site directly, by typing the URL in their browsers.
As you can gain a fairly big amounts of traffic in a passive manner, just by having your site adapted to the search engines, and having your site appearing at the first search results.That’s the reason companies and businesses are doing “SEO” – Search Engine optimization.
Basically what this means is that companies are improving the structure, content, and linkage of their web sites, in order to better adapt to the search engine ranking algorithms, and so to appear on a higher position on the search results.
The SEO process has the technical stage of technically adapting your web site to search engines – simply put – making your web a Search Engine friendly site. This is achieved by few simple steps such as adding the correct HTML titles to web pages, adding matching META descriptions, creating a site map etc.? All these relatively simple steps will make your site more open to search engines, more accessible, the content will be better categorized and described, and hopefully – more people will find your site and will access the information you present.
Optimizing your web site starts by a research – usually a “Keyword Research”.
This means that you will identify the search terms people are using when searching and arriving at your web site, and you will cross check these keywords with another important information such as how many pages per visit were viewed, how much time every visitor spent on your web site, and what is the bounce rate (“bounce “ – bounce is a term used for a situation when a visitor exits your web site after viewing a single page only, presumably understanding your web site is NOT what she/he were looking for). Cross checking your current traffic information with the initial keywords list you have will allow you to understand what people are searching for, and what content on your web site they view. You can also learn about “wrong” keywords – such as a word showing your web site first with the search engine, but turns that it has a bounce rate of 99%, meaning only 1 out of 100 people actually viewed more than 1 page on your web site, when arriving to your web site searching for this keyword.
Creating the optimal keyword list is a matter of research, experience, skills and knowledge. Once you have created such a list, starts the process of tracking the positions of your site according to your keyword list, and in parallel starts the process of improving the positions and ranking of your site with the keyword list. Promoting a keyword can be done in many ways, which are the skills of the SEO professionals, and the process constantly monitors the results of the SEO process both based on the analytic traffic information, and on the other hand based on the location of your keyword ranking positions. TheKeyword tracking process monitors the location of your web site in the search result according to your keyword list, and provides information about the rise or fall of your keywords, the history data of the position of your keywords etc. Tracking this information provides you a very easy, clear, and effective induction about how the SEO process is really working for you.
The Optimal Keyword tracking tool should be able to manage the keyword tracking process with ease, without consuming any maintenance time, without extra configuration required, and should also provide history data, clear reports and intuitive charts. Of course some high-end Keyword tracking tools are also providing additional features such as keyword research tools, indexed pages information, KEI data, and more, but at the end – only the SEO professional are using these features, while most of the people will only require the most basic capability of key word tracking, with the lowest overhead required. A keyword tracker solution that runs automatically, creates the basic reports and alerts a user when a change occurs, is the optimal solution for Keyword Ranking.