There is tremendous potential to make money with a blog. Many bloggers make a full-time living by blogging, some of which even make six figures a year. For many, blogging may be the ticket out of their humdrum daily jobs toward making a living doing something that they love.
Before you think about making money with a blog, however, there are some things to consider. Making money isn’t the reason why you should blog; making money is the desired outcome of your blogging. The reason that you blog is because you have something of value to say. You have an expert knowledge or an interesting opinion that people will want to hear. Make sure you don’t get the cart before the horse here. If you blog solely to make money, you probably won’t wind up actually making any money.
There are three components to making money with a blog: content, marketing, and monetizing. Each is important, and you cannot make money on a blog if you don’t have all three.
1. Content. Content refers to the things that you write in your blog. If you want to have people read your blog, you have to have good content. But, what is good content? Good content is writing that provides useful information, an interesting opinion, or entertainment value to your reader. Good content is also readable, free of grammatical and spelling errors, and uses a variety of other writing techniques to keep readers coming back.
2. Marketing. Marketing refers to how you get people to read your blog. You might write the best content on the Internet, but if no one knows about it you will never make money. You have to do certain things in order to get people to your blog. This might include things like article marketing, social bookmarking, myspace.com or facebook.com marketing, press releases, or any number of other marketing tactics. For some, marketing is little more than leaving good comments on other blogs related to your topic.
3. Monetization. The final piece of the puzzle is monetization. Monetizing your blog is also the last thing that you should do, after writing good content and gaining readers through marketing. Monetizing your blog simply means that you use your blog to make money. You might do this through contextual ad programs such as Google AdSense. You might do this by promoting an affiliate product or service. You might even do this by promoting your own product or service. Some blogs will do better with some sorts of monetization than other blogs. You probably need to try out a variety of techniques before you can determine what will work best for you and your readers.