Tips to Increase Your Google Page Rank

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A friend of mine started a website about a year ago, and he tried all sorts of advertising to get people to visit.  Some of it worked, some did not, but at what cost and was it worth it?  If you ask him he will say no and I tend to agree. 

I agree because his website was for the sole purpose of selling products online and he was not a brick and mortar type business.  When he came to me for some advice I told him to scrap the advertising costs, landing page development costs and so on.  I told him what he really needed to do was get a higher PR.  He said “are you talking about public relations?”  I said no, what PR in the internet world means is page rank, specifically Google Page Rank.

He stood there like a deer in headlights and had no idea what I was talking about.  I am going to tell you what I told him.  First get to know what the Google PR is.  The Google Page Rank, PR for short, is the scale that ranks a website from zero to ten (with ten being the highest) as its importance for the topic (or the topic that Google deems it to be) it is about.  The higher your PR the higher up the ladder of search results you will appear when someone searches on keywords that are on your site.

He said, “ok I understand, but how do I increase it?”  I told him there are a variety of ways to do this but I recommend you do the three following exercise since they take up very little of your time and have the biggest impact.

The first way is to exchange links with similar websites or websites that are at least in the same realm of what you do.  For instance, he sold power tools for woodworking; therefore he should be exchanging links with woodworkers, websites about woodworking, and websites about how to use tools and so on.   Exchanging links means that you will put a link to someone else’s website on your website and they will do the same for you.  It is more commonly known as a reciprocal link exchange.  I told him to contact no less than 5 websites everyday and request a link exchange and do not be surprised if you receive a no for an answer or do not get a response at all.  It’s just the nature of the internet.

Next I told him to partake in online discussions about woodworking, power tools or anything else related to the field.  I told him to visit message boards, social networks, and trade show websites.  When you join any of these sites chances are they allow you to have a signature line.  In that signature line you can enter in something like, “Joe is the owner of XYZ power tools and can be found online at {web address here}”.  Every time you engage in a discussion and submit your post your signature goes along with it.  This does two things it gets a link to your website out there more often and allows others in the discussion group to take a look at your site.  If they like it, your prices or whatever it is your website is about, they will tell their friends and now your website has just gone viral.

 The final thing I told him was to become a writer.  He looked at me strangely and asked what I meant.  What I said was each day you need to write an article about power tools.  The article should informational and educational such as safety procedures for a table saw, or ten cool things to build with a router.  At the end of each article you will create what is called a resource box.  In this resource box (just like your signature line in discussion groups) you will let people know who you are and how they can get a hold of you.  Once that is complete submit your article to article directories.  They are free and they crave your articles because they have tens of thousands of visitors daily looking for your information.

So how do these three tips help increase your Google Page Rank?  Well simply put Google rates a website based its popularity around the Internet.  The more people talking about your website and more specifically, linking to it, the more favorably Google looks upon it and in turn your PR will increase.

There are a variety of tools out there where you can check what your Google Page Rank is at anytime.  Just do a search in Google for page rank checker and you will find a number of them.  They all basically work the same.  Just keep in mind Google indexes websites 2 to 4 times per year so do not be surprised if in January you are a PR of 2 and come May you are still a PR 2.  The Internet is large and it takes time for Google to index every single website.

About the Author:
Mr. Tucker is a regular contributor on Bukisa, an online community for writers that pays them for their articles.  You can also follow Bruce on Twitter.

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