These days online businesses are getting really frustrated with search engines regularly changing algorithms. However, there is not much to fear if you follow the basic principles. Try applying these principles to increase the rankings of your website.
Tip 1 – Do Not Change Domain Name
Do not jump the wagon and change your domain name. It can take a while for your domain to be picked up by search engines.
Tip 2 – Optimise Your Website
Optimise your site for your target audience, not the search engines. Always think about what impression your site gives your users; chances are you will create a better website the engines will like.
Tip 3 – Keyword Research
It is ideal to perform extensive keyword research. Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones.
Tip 4 – Create A Friendly Site
Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they understand how to rank it. Do not use complicated technology to create your website; it may backfire.
• Don’t design your site in Flash—there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site.
• Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.
Tip 5— Label your internal text links
Also do the same to the clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code.
Tip 6— Write compelling copy for key pages
Write compelling copy for key pages of your site based on your chosen keyword phrases. Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy. Some important pages would be the homepage and about us page. (the latter a page most commonly ignored!)
Tip 7—Incorporate your keyword phrases into each page’s unique title tag
Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords.
Some examples are:
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Craig and Barry Tax Accountants in Melbourne, Australia
Tip 8—Make sure your site is link-worthy.
Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety.
Tip 9—Do Not Just Stick To One Keyword
Sprinkle the essential keywords sensibly across your website. Remember, that different people will be using different search terms. You goal is to capture more with a variety of strong keywords.
I am sure the pointers above will be helpful and if you use one or two or all of the above, you will see improvements…slowly but steadily.