One of the biggest problems with marketers who attempt to market on social networks is that they are too hung-ho to make money. They end up spamming their followers to death, and soon they are either ignored or even banned.
It’s very important that you use social networks as they were intended if you want to make the most of your efforts. This way, you don’t have to worry as much about potentially being banned, and you will also have happier followers!
The most important thing you should do is to spend time socializing. This should be obvious, but too many social marketers skip this vital component.
I know it takes a bit of time to socialize, but people aren’t likely to pay attention to you and your sales messages if they don’t know you. You need to make sure you socialize with your followers, because this will help them respond to your marketing.
Think about product recommendations. Who would you trust more to recommend a product? If you wanted to buy a new television, would you trust a salesperson you didn’t know who was getting a commission for recommending a TV to you, or would you trust a coworker you like and talk to every day?
More than likely you would trust the opinion of your coworker much more than the salesperson, because you know that coworker fairly well and you believe they have your best interests at heart.
Although you can’t hide the fact that the products you recommend will pay you a commission, people will still be much more likely to buy what you recommend if they trust you. You can earn their trust by socializing with them, letting them get to know you, only recommending quality products you have tested yourself, and posting useful information on a regular basis. Post Useful Information
One very important thing you should be doing is posting useful and interesting information on a regular basis. This actually has two major benefits.
1. It makes people like you, because people love getting free stuff.
2. It establishes you as an expert, because it proves you know what you’re talking about within your niche.
If you have a blog, one thing you can do is create helpful posts on your blog and then post an update to all of your social network profiles telling people about those posts. You can’t post a lot of information on the networks themselves, but they work very well for publicizing blog posts.
You can also create useful free reports and give them away to your followers. If you require them to opt-in to get the report, you can grow your email list. Just be aware that some people will be unhappy with being forced to opt-in to get the report. Don’t let that stop you from building your list, though! You should just be prepared for a few rude comments now and then.
This will benefit you greatly, because you will establish yourself as an expert in your niche. Most people don’t have the confidence to write blog posts and reports, and by doing so, you will make people believe that you really know your stuff. As long as your information is accurate and useful, you will build your reputation.