Research on smoking scenes in films was done by the Center for Tobacco Control Research and Education at the University of California, USA, on films made by the world’s largest film industry in Hollywood. In fact, of the 145 films last year were not found any smoking scenes.
Stan Glantz, director of the Center for Tobacco Control Research and Education, said the efforts of various parties to suppress the film studios to avoid showing scenes of smoking, particularly on films for children and adolescents, is considered successful. In addition, more and more movie studios are now banning smoking employees. They also display a message to ban smoking at the beginning of the film.
Smoking scenes in movies of children and teenagers to the attention of many parties for children and teenagers tend to like to imitate. “The more they see smoking scenes, the more who will imitate him as a habit,” said Glantz.
In their study, the researchers looked at smoking scenes in films throughout the two decades of selling, including the best-selling 50 films between 1991 and 2001 and the 10th best selling film in the period 2002-2009. From the highest number of smoking scenes, the 4000 scene in 2005. The amount dropping to 1935 scene in 2009.
Since 2007, the Association of American film has smoking scenes considered as one factor in the rating system. For example, the Avatar film is rated PG-13 “some smoking” or films for 13 years and over with a few scenes of smoking. Specific information can be a reference for parents before allowing their children to watch.