Buying a Pop Up Display stand is a great way for any business new to exhibiting at Trade Shows to get started with Exhibitions. If you are wondering why these stands are recommended, they have two great advantages, low initial purchase price and low cost to change the graphic panels to get a completely new look to the stand.
Many manufacturers supply your complete exhibition stand in a wheeled trolley case that enables you to simply unload your stand from the back of the car, wheel it to your exhibition space and less than half an hour later, you are in business.
If you want to make the most of the opportunities offered to you at Trade Shows with your pop up display stand, you need to think about a couple of pointers that I am going to mention now. First of all you need to make sure that you have chosen the right Exhibition for the products and services that your Company wants to sell. It is a good idea to try and visit a trade show the year prior to exhibiting there. See how busy it is and get a visitor profile list from the organisers to see what percentage of visitors are in your target market. Excellent advice on this subject can be found in Making Exhibitions Work For You, by Ken Wheeler.
Another important point I should mention is that in the UK, the vast majority of visitors turn left when entering an Exhibition. This is an important point to consider when exhibiting in the UK as a stand on the left hand side of the arena is likely to be visited when people are relatively fresh and not tired out or wanting lunch! This would be worth checking out if you do not live in the UK to see whether visitors exhibit the same behaviour in your country.
They will be trying to get their bearings, putting things away in their bags, looking at signage and listening to the P.A. system. Because it takes a while for attendees to take in what they are looking at, do not choose a stand near the entrance or you risk people just walking past you without really looking at what you have to offer.
I would have to say that a Pop Up Display stand is certainly, in my opinion, the very best way for a small to medium sized business to get into exhibiting at Trade Shows. This is firstly because of how easy it is to change the look of your stand by replacing graphics to represent changing offers and products, but also to ensure that you have a cost-effective stand that looks the part and is easy for your staff to work from. Having said all this, it is also very important to make sure that you take full advantage of all the possibilities and make sure you choose the right stand in the right place at the right show for the company you work for and the products and services you are promoting.