Some call it a question of ethics; others just call it business. The discussion is raging online and in marketing conferences around the world, but what exactly are black hat SEO and white hat SEO, anyway?
White Hat SEO is an angelic version of optimization, which means that only the techniques that are recommended – or at least not barred work – in the search engines and their constantly changing directions. Typically, results in terms of increased traffic and higher profits for last three months to one year. With this type of SEO is not afraid of having your site banned by search engines. Good search engine optimization company will use this method and if they really are, and will help to advise you that when done correctly, can last 12 months by 3 months for results to appear.
Black Hat SEO, on the other hand, are eager twin white hat SEO. Use a search engine specifically prohibited, such as hidden text and hidden links. This is called spam. Others say business savvy. Whether you call it like it is a search engine guru to learn the game and then show that you ran into nothing. This means that your company name and your name and business address types into the search box, and your site has not yet come. It is not a good idea for a company to sell worldwide.
White Hat SEO marketing and the text focuses on the updated website with keyword rich, informative articles with their customers and build strong over time. Black Hat SEO focuses on IT technology and tricks to get a ton of traffic right away.
It is important to consider what is your goal. Do you have a lot of traffic, whether you want a high turnover? Black Hat SEO, you immediate results in terms of visitors to your site, but these visitors want to buy what you offer? If not, who cares about the end of your site? White Hat SEO is more interested in targeted traffic, attracting the kind of visitor to your site that is actually looking for you and are ready to buy your products or services. Over time. Your traffic and sales are increasing, how to build a following by word of mouth and repeat customers
So what’s all the fuss about? Majority rules. White Hat SEO is so close. Black Hat SEO shows numbers instead. Who takes the time to research and abide by the rules they are irritable, have a high search engine rankings without the same pain.
When it comes, anyone using search engines, hoping to top rankings will use optimization to climb to the top of this list. If motivation is the only concern, then it is a matter of policy that may not have time. I just know that if you use technology, link farms and other illegal means, Which only focus on generating traffic and you get caught, you will be blacklisted from search engines. I’m not here to preach, but it is a matter of principle, do the right thing.