Security Market in India is showing healthy growth over last few years with little to no impact due to recession, in general security products namely CCTV and access control have the “Pull Effect” from the markets, consumers and business are look out of the security products.
Security market pie is getting larger and larger which has attracted even bigger companies like Godrej and Eureka Forbes
CCTV solution is most sought after by business not for security purpose alone but also to improve the productivity of employees
This will be 3 part article covering the Electronic Security Industry opportunities and challenges for the players in bottom level-mid level and top level of the pyramid
Bottom of the Pyramid
Over crowded — too many small companies ready to offer services not barring Electrical Contractors, Computer Technicians, Network Companies, etc, generally these companies buy the products at wholesale prices from companies listed on SecurityIndia which also offers technical consultation and training to System Integrators.
The challenges are not limited to service providers, it is equally challenging for business /consumers to identify right partner to implement security solutions from this segment, as there are too many companies ready to offer services at very competitive prices.
The service providers in this segment most of them 1 – 5 person teams are increasingly focusing on CCTV Products catering mostly to business through know contacts
The most common CCTV Products that sells in high volume includes Dome Cameras and 4 channel H.264 DVR CCTV package with 500GB Hard disk.
There is huge untapped micro/small business that has immediate need of which offers good opportunity for service providers in this segment. Since their overheads are less and they can offer competitive priced solutions. CCTV security products which offers good opportunity for service providers in this segment. Since their overheads are less and they can offer competitive priced solutions.
In next part of the article will look in to the customer perspective and the expectations from security solutions……to be continued
Author: Shivakumar is CTO of ADISYS Online — Sourcing and Distribution Company in Electronic Security Products Vertical