Build a better business by creating a blog,
One of the best ways to establish yourself as an “expert” in your field and gain the most immediate exposure for your business is to build a network on social media sites within your industry, with the use of tools like, Facebook, Twitter, and blogging.
Blogging can be a cost effective way to showcase your expertise, and there are a number sites where you can set up a free blog that is highly customizable, such as; Blogger, and WordPress. These sites will allow you to create an information rich destination for your customers to learn about your business.
Blogging can be a lot of work, however the more you research topics for your blog, the more you are educating yourself, and the better equipped you are to communicate with your customers. You also gain the opportunity to gather comments and input from professionals in the same field. Don’t be afraid to communicate and collaborate, keep an open mind and listen to what others have to say.
You don’t necessarily need to use your business blog to promote your business 24/7, you can encourage visitor participation and input to discuss trends that relate to your industry. You can create new leads, as well as engage newcomers, and offer help. You can use your blog as a sounding board to discuss how your business or industry is taking on a social mission to become a ”Better Business” or create a “Better World.”
You are the expert, and when you share your knowledge with the rest of the world you become a consultant, have your blog fill a need, fulfilling individuals needs is the key ingredient in maintaining a successful business.
Make sure that you take part in others blogs as well by leaving educated and insightful comments, be genuine and sincere, take part in the conversation for the sake of the discussion and the value that you can create by engaging in a meaningful dialogue with your virtual colleagues.
Build a Better Business in 2010
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