People order gourmet cookies for a number of reasons; childhood memories, a way to relax, a reward or simply because they have a sweet craving. No matter the intention, cookies have been and always will be the go to treat when craving consolation food.
At Schmerty’s Cookies, we go through a properly thought out procedure so each customer has a unforgettable experience each and every time they walk through our entrance.
It begins with the ingredients. We use all genuine kosher ingredients and definitely no preservatives. Our Rabbi is similar to the health department for the kosher population. We have unannounced appearances like the health department. He looks at all our ingredients to make sure they comply with the kosher standards he embodies.
The order of each ingredient being blended is extremely crucial to the result of both the look and flavor of each of cookie. After the dough is made, we then hand scoop it into dough balls for immediate or future use. This in our view is what gives each gourmet cookie its homemade look and no two cookies will look precisely the same. Sort of like a snowflake.
Dough balls that are immediately used are placed on a sheet pan and pushed down a little bit to help it spread out throughout baking. Once this is finished, we put additional goodies on top to make the gourmet cookies look even more scrumptious. For instance, if our white chip macadamia nut dough balls do not show enough white chips and macadamia nuts, we put in more. Now they are all set to be cooked. Depending on the number of trays cooking and the flavor, this determines the baking time. Our aim is for the cookies to bake to a golden brown. Once they are done baking, each tray is then put on a cooling rack. They need 10-15 minutes to cool before they can be put on display for selling or packaging.
While the cookies are baking and cooling, the entire store smells of heavenly yummyness. Customers walk in and tell us they can smell the amazing aroma of gourmet goodness from down the street. We display our gourmet cookies in a beautiful and scrumptious manner inside a bakery case. After all, they are the first thing people see as they walk into our shop. When featuring 16 gourmet flavors as we do, it can be a little too much the first time you step into our store, so customer service is extremely very important. This is why our representatives are always ready, willing and able to help with any questions. What is most satisfying is when a customer bites into one of our yummy gourmet cookies and a big smile comes over her face. That makes all the tough work well worth it!
As you can see there is undoubtedly a method to our cookie madness. Sometimes the process gets monotonous, but it is very rewarding to see all our difficult work make people happy, even if it is for just a temporary moment in time. Make sure you stop by and say hello, if you are ever in Santa Monica.