Franchising can generally offer a number of distinct advantages to individuals who want to start and run their own business including the minimization of risk, comprehensive training & support, marketing assistance, a proven business model, and more. Overall the benefit of buying a franchise can usually offer an individual a greater chance of becoming a successful small business owner. With over 3,000 franchise opportunities to choose from in the U.S., finding the one that best fits your specific needs and objectives can be a daunting process.
Benefit of Franchise Business
Franchising primary benefit is risk minimization. The primary reason that the failure rate is so high is because the owners have to go through the learning curve of operating that specific type business.
Franchisees can regularly buy lower-cost goods and supplies through the franchiser, resulting from the group purchasing power of all the franchises.
Established franchisers offer national or regional name recognition. While this may not be true with a new franchiser, the benefit of starting with one is the potential to grow as its business and name recognition grow.
The main benefit of franchising is marketing. The franchiser can prepare and pay for the development of professional advertising campaigns. In addition, the franchiser can provide advice about how to develop effective marketing programs for a local area through a cooperative marketing fund, to which the franchisees contribute a percentage of their gross income.
A franchiser also provides training for the franchisee. This is especially important if the concept is complex. The best training combines classroom or one-on-one training at the franchiser’s facility with field training at the franchisee’s place of business.