There has never been a better time than now to market your small business online. From social networking to blogs to search engine optimization, there are dozens of new and useful marketing tactics.
Marketing Tactic #1: Blog Marketing
Small businesses rely on an intimate relationship with their customers to succeed. The fact of the matter is that it is the personal element that makes a small business better to work with than a big business. Small businesses can add value to a product or service that big businesses cannot. The blog is the most personal and effective way that a small business owner can connect with and get to know potential clients. By writing a blog, commenting on other blogs and truly developing a relationship with your clients, you can create lifetime customers rather than one-time buyers. One lifetime customer is worth a dozen one-time buyers.
Marketing Tactic #2: Social Media Marketing
The Internet provides hundreds of ways for people to get together. Whether you are talking about message boards or chat rooms, people have been talking with one another online from the beginning. New social media tools like Twitter have taken this marketing approach to a completely new level, and have created tremendous opportunities to market your small business online. Social media much like blogging, takes a much more personal approach to marketing your small business. It also allows you to connect with your clients in a way you cannot do when you use traditional marketing techniques.
Tactic #3: Search Engine Marketing
Creating a blog or a web site and populating that site with content related to your small business is one of the most common ways to market your small business online. However, there are new ways to go about search engine marketing that combine the first two tactics, and rely on truly “organic” or “white hat” techniques to market a small business. Today’s search engine marketing is vastly different from that of just five years ago. Mastering the latest techniques in search engine marketing brings your business to an entire new audience.
There are many more ways to market your small business online. However, most small businesses will find that they can experience some degree of success with one or more of these three tactics.