A network is not good if you don’t work it! Networking is about building relationships. Building your network takes time.
Prepare you 30-second commercial. “Who you are? What you do? What happens as a result of what you do? (clearly articulated) Have plenty of business cards..make sure info on the cards is up to date.
Make sure to follow up the next day with an e-mail. (Just say ..It was nice meeting you..etc. This is not the time for a sales pitch. You must build a relationship.)
Build the relationship by recommending books and articles of interest to the person(s)
Establish yourself as an expert by inviting them to subscribe to your blog or newsletter.
Staying in contact with your network is crucial for relationship building which = more customers.
It’s not who you know…it’s WHO KNOWS YOU!