The Amway organization will be celebrating 50 years in business this May and still many people are confused about the company’s past, present, and future.
The company was originated in 1959 by two young entrepreneurs, Rich DeVos and Jay VanAndel. They were formerly distibutors for a supplement company called Nutrilite before starting their own company selling soap products like the now famous L.O.C line. They were the first company to introduce ‘green’ products with their Liquid Organic Cleaners. With their solid principles and ethics they soon reached 100,000 distibutors. By the 70’s, the Michigan based company was doing over $100 million a year in sales. A decade later the dutch duo added a skin care and cosmetic plant to their booming empire, creating the Artistry brand. They also developed the eSpring, creating the water treatment industry; won the prestigious United Nations Environmental Programme Achievement Award in 1989, and hit the billion dollar mark.
With rapid national and international expansion Amway sponsored the 1995 Nagano Winter Olympic Games in Japan and hit the $5 billion dollar mark. The celebrated their 40th anniversar in ’99 with an e-commerce approach to doing business in the North American regions. The 90’s also marked the decade that the company passed to the second generation as Doug DeVos and Steve VanAndel took the helm.
The organization has done a lot of good deeds over the years. They have sponsored Easter Seals’ Walk With Me for more than 23 years. Amway Global and Independent Business Owners have been champions of Easter Seals serving as volunteers, Board members and by raising millions of dollars in support of their programs and services for children and adults with disabilities and their families.
If you know somebody involved or researching the company please don’t continue to spin the urban legends that were passed down to you. Encourage them to do some real research with companies like Hoovers, Dunn & Bradstreet, the Better Business Bureau, and the Federal Trade Commission.