Friday, December 15

Curse of The Nike Advert – It Was Written in The Future!

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No doubt you have seen the flashy Nike advert on the telly during the World Cup. Entitled ‘Write the future’, it imagines the future in the event of success or failure for a number of players.

Nike launched its TV ad for the 2010 World Cup, it featured some of the world’s top football players and Homer Simpson and had a great soundtrack by Dutch prog rockers Focus.

Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas and Theo Walcott feature along with cameo appearances from Kobe Bryant and Homer Simpson.

But let’s tear apart the advert and what the message meant and see what happened to each of the ‘stars’.

The ad for example features  Wayne Rooney giving the ball away in the last minute and is then pictured living in a trailer park, sporting a dirty vest and a long bushy beard. But Rooney chases back and executes a perfect tackle. Cue footage of a meeting with The Queen, and a hospital ward full of babies called Wayne.

Ronaldinho started the curse by not even getting in the Brazilian squad, although he has probably enjoyed the World Cup more than most lazing on a beach.

Didier Drogba broke his arm in a friendly warm-up match then struggled through a fruitless campaign for Ivory Coast who were knocked out at the group stage.

Franck Ribery was meant to be France’s big star, but became a leading protagonist in the incredible mutiny that consumed Les Bleus; appearing on the TV to claim he was not a trouble-maker one minute, refusing to train the next. He went home early with the rest of the team.

Fabio Cannavaro looked a mere shadow of his former self. He was humiliated by tiny New Zealand and Slovakia and led his Italy side to a humiliating first-round exit along with the French.

Wayne Rooney wore a face like a scowl throughout the tournament , played like a man several divisions below Premier League status let alone world class and went out in the second round. Maybe he wanted to live in a caravan eating cold beans and sporting a Worzel Gummidge beard.

Cristiano Ronaldo, is out after his Portugal side lost to Spain – the third time in four matches they had failed to score. His World Cup failed to ignite at all.

Write the future? I think these guys have pretty much wrapped up their futures! Oh, and what about Homer Simpson? DOH! what’s he going to do?


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