Now that you’ve written your book, you are no doubt trying to garner a little more attention for yourself as the author and a lot more attention for your work – all with the goal of increasing your book sales (read that as profit). The start is to get VERY creative with your promotional website Once built, give your site a “dress rehearsal” before putting it on the internet. The site doesn’t have to be fancy, but it does have to work. Make sure that everything is spelled correctly and that all of the links work. Double check all pictures to be sure that you don’t have blank boxes with little red x’s in the corners. Keep it easy to navigate, and watch font sizes – you want people to be able to read your information with ease.
Check the search engines to make sure that when you put your name and/or the name of your book in, your site comes up. If it doesn’t, you will need to go back and reenter your url so that your site will be recognized.
Be sure to list your site with as many search engines as possible. Top search engines (like Google, Yahoo, Bing, Hotbot, AOL, Alta Vista, dmoz, and Lycos) should be your priorities. Do individual, manual submissions if necessary. And, know that there will need to be regular checks to make sure that your site is not dropped from any of the search engines you choose to use – resubmit whenever necessary.
Be sure to add the information that readers are looking for.
- “About The Author” page to your site – this is where you get to describe your writing life and everything that brought you to where you are today. If you have the urge to give details about children, grandchildren, pets, etc., this is where it goes.
- A page dedicated solely to your work. You may elect to post only your cover(s) and a blurb, or you may choose to offer excerpts (these can be whole chapters here). Be sure to add your bookseller affiliations to this page so that buyers can make a quick and easy purchase, if they choose.
- Don’t leave your readers hanging. Tell them what’s coming next. Got a booklist? More than one book? Be sure to add the information here.
- Contact page – post your contact information and invite readers to leave information. Simple web forms are available for this purpose.
Connect your site to social media like Facebook, Twitter, MySpace, GoodReads, Shelfari, LibraryThing, Listography, etc. This will result in more traffic for your site and publicity for your book.
If you don’t already have a blog, now is the time to begin one. If you already have one, connect it to your website. Followers will generate traffic to your site increasing your book’s visibility and building your mailing list.
Consider joining and adding a webring. Webrings are collections of similar websites connected in a circular structure, and can be used to improve search engine rankings as they drive increased traffic to all member sites. Webring sites include: Bravenet Site Rings, Webring, Ringsworld, Ringlink Webring Directory, World of Webrings, and more.