Now that your company’s website is built and published to the internet what comes next? Likely, you will want your site to be viewed by as many people as possible. And that’s the challenge. You want to be at the top of
The list when a query for your subject matter is entered. How do you go about getting visitors to see your site instead of the billions of others out there which are similar?
Basically, there are two choices when it comes to Search Engine Optimization (SEO). You can either hire a SEO company to do the work for you or you can take on the challenge of SEO on your own. This is a decision that should not be taken lightly and one which could determine the long-term success of your company.
One of the first questions you may want to ask yourself is whether you have the ability to embark on a successful SEO plan without a professional’s assistance. You will need some knowledge of HTML coding. And you’ll need to know how to draw up a site map. If you created your website all on your own and are familiar with web design, you may have skills necessary to do some SEO work yourself. On the other hand, if your site was designed by another, then you probably will want to hire a professional organization.
The next thing to consider is whether you have the time necessary to do the SEO work. Could your time be better spent on other tasks that are essential to your company? Do you have the manpower to dedicate to the task? If you have lots of time and the skills needed then you can save money doing it yourself or working on SEO in-house. Only you can determine if the benefits outweigh the costs when directing company time to execute the necessary link building programs and content writing to move your website to the top of the list. Is your competition using a SEO company? If not, you might be well-served to do it yourself because doing something is better than doing nothing. However, if the other companies are being professionally optimized you may have to go the route of hiring a professional SEO firm just to be competitive.
You will also need to think about a budget, if you have one. Professional SEO organizations are not cheap, so if you want your site to sit at the top of the rankings, then be prepared to pay for it. But the return is
that the visitors will buy your product in much higher numbers. Professional SEO companies have many tricks they use, including continually running test to find better ways to achieve higher rank for you. In this industry, you truly do get what you pay for.