If you are looking for digital art of any kind, you may have already discovered that the term affordable is not typically part of the equation. The problem is that digital artists are highly trained, skilled, and typically in possession of expensive computers with high-tech software packages that can cost hundreds or even thousands of dollars. All of this has created a situation whereby artists have been able to command premium prices for their services. This situation was ripe for a reversal, and with globalization it was simply a matter of time until the tables were turned.
CrowdSPRING is one of the companies that helped turned those tables, but they are certainly not the only ones. Here’s what it all means to you or anyone else looking for affordable digital art:
You can hire a single artist or group of artists and be subject to their whims regarding pricing and style or you can establish a project that will be bid on competitively by several artists.
If you go the first route, you will generally have to accept the art or deny it. Accepting the art might mean picking something you are unhappy with, but denying art could lead to arbitration and/or an offended artists who will no longer work with you. Of course, if the art is acceptable, then there is still the high price to compete with.
On the other hand, if you choose the second route you get to name the price and let artists submit concepts and proofs. This dramatically increases the number of offers and choices, but it also has started something akin to a pricing war amongst artists. This means that many artists bid against each other for projects, and customers tend to benefit as a result.