Monday, December 11

Is Yves Saint Laurent The Last of The Old Chic Fashion Labels?

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I’ve been noticing a strange thing lately.  Yves Saint Laurent is showing up in some strange places in hip-hop music videos.  Which makes me wonder if it is just now popular in the “urban” setting or I am just now coming around to it.  Ten years ago old labels like Christian Dior were popular after Gucci and Prada had their run but you never heard anything about Yves Saint Laurent.  Is it just me or do these labels put out a lot of women’s clothing and one or two extremely difficult to find pieces for men to enjoy?

I can’t wear anything these labels put out.  But when I do see something it just seems so obvious, like “of course” why wouldn’t anyone else do that?  Designer polos are really hot this year.  But how many of us can afford a $300 polo?  I need a 2x, I think Gucci makes polo shirts that size.  I do not want to wear the same $125 Ralph Lauren Polo shirts I used to wear in college I need something completely different.  Everyone wore those polo shirts back in the nineties there has to be something different out there.  

Yves Saint Laurent popularized a lot of looks during the sixties and seventies, and was one of the first labels to bring masculine looks to the female wardrobe, though Armani may have been more successful in doing so and received more media attention than YSL had.  These days they are part of The Gucci Group, which is part of another corporation known as PPR, a French multinational holding company.   The Gucci Group also has other labels such as Balenciaga and Botega Venetta and owns half of Alexander McQueen and half of Stella McCartney.  If anything such an existence is a reminder of how the “suits” or corporations have taken over fashion and that looks that do not sell or are not practical will never come out of such fashion lines.

So perhaps if I see an artist wearing YSL I should just accept that this is just another product from the “machine” of fashion.  Yves Saint Laurent does not have a name that rolls off of the tongue as easily as Gucci or Prada does, but it is being promoted just the same.  The real question is whether people will buy the stuff with the huge “YSL” logos to let everyone know what they are wearing, or if they are going to get the “real stuff”.  Clearly the days of huge logos and flaunting your wealth should be behind us, but when I see those “YSL” logos it feels like the nineties all over again.  Just give me a clean look and something for me to aspire towards and you can keep the details about which labels you are wearing all to yourself.  

I’ve been noticing a strange thing lately.  Yves Saint Laurent is showing up in some strange places in hip-hop music videos.  Which makes me wonder if it is just now popular in the “urban” setting or I am just now coming around to it.  Ten years ago old labels like Christian Dior were popular after Gucci and Prada had their run but you never heard anything about Yves Saint Laurent.  Is it just me or do these labels put out a lot of women’s clothing and one or two extremely difficult to find pieces for men to enjoy?

I can’t wear anything these labels put out.  But when I do see something it just seems so obvious, like “of course” why wouldn’t anyone else do that?  Designer polos are really hot this year.  But how many of us can afford a $300 polo?  I need a 2x, I think Gucci makes polo shirts that size.  I do not want to wear the same $125 Ralph Lauren Polo shirts I used to wear in college I need something completely different.  Everyone wore those polo shirts back in the nineties there has to be something different out there.  

Yves Saint Laurent popularized a lot of looks during the sixties and seventies, and was one of the first labels to bring masculine looks to the female wardrobe, though Armani may have been more successful in doing so and received more media attention than YSL had.  These days they are part of The Gucci Group, which is part of another corporation known as PPR, a French multinational holding company.   The Gucci Group also has other labels such as Balenciaga and Botega Venetta and owns half of Alexander McQueen and half of Stella McCartney.  If anything such an existence is a reminder of how the “suits” or corporations have taken over fashion and that looks that do not sell or are not practical will never come out of such fashion lines.

So perhaps if I see an artist wearing YSL I should just accept that this is just another product from the “machine” of fashion.  Yves Saint Laurent does not have a name that rolls off of the tongue as easily as Gucci or Prada does, but it is being promoted just the same.  The real question is whether people will buy the stuff with the huge “YSL” logos to let everyone know what they are wearing, or if they are going to get the “real stuff”.  Clearly the days of huge logos and flaunting your wealth should be behind us, but when I see those “YSL” logos it feels like the nineties all over again.  Just give me a clean look and something for me to aspire towards and you can keep the details about which labels you are wearing all to yourself.  

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