It has become the gold standard for searching for everything on the Internet. You want to find something on digital cameras, type in digital cameras and within seconds you have thousands upon thousands of websites that can give you that information (you hope). Looking for what Britney Spears is up to these days, type in Britney Spears and you get all the latest gossip at your fingertips faster than you can say “Oops you did it again”.
This gold standard is known to us as Google. Through their top secret algorithm, developed by two students from the University of Stanford, they are able to return all those websites with the information that you seek in a matter of seconds. Although the algorithm itself is top secret and highly guarded, there is one aspect of Google that is commonly known by website developers and that is the Google Page Rank, more commonly known as PR.
The PR is a ranking system from zero to ten with ten being the highest a website can achieve. This ranking takes into account many factors such as the length of time the website has been active, the website’s content, and the number of websites that post an active link to it. PR’s for websites are usually updated quarterly. A site’s PR can go up or down or not change at all.
Thousands of websites are created everyday, and more than 90% of them are gone before three months. The reason the PR takes length of time into account is to avoid ranking websites that will no longer exist. There is no sense ranking sites that are brand new, since they either “A”, might be gone and “B” would have no real data to compile just yet anyway.
Content on a website comes into play, because Google ranks a website on specific keywords for that site. For example if you had a site that sold digital cameras, the words digital camera would rank higher in search results if you had it in your content. However lets say in your content you said you sold used digital cameras, the word “used” might not rank as high since a lot of things can be sold or talked about on the internet that are used.
The last thing that determines the PR is the number of websites that point back to your website or blog. Google looks favorably upon a website if other sites reference it. When a lot of other sites reference your website, it means that your site has credibility and that is factored into the PR. The more sites pointing back to your site the better, and if you have higher ranking websites than your own pointing back, then that is even better. For example, if the NY Times website had a link to your website, with the NY Times being a PR 9, Google would look very favorably upon that link, and your score would certainly increase.
If you are looking for ways to help increase your Google PR, I would recommend creating your site and keeping it active, place quality content on your site that is related to whatever your website is about, and use various techniques, such as link exchanging or article marketing, to obtain links on other websites that point back to your own.
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