Viral Marketing is all about giving something away for free along with your advertisement and include your contact information like email or a link to your website. In return for downloading your free product, your website visitors are asked to refer their friends or to pass your free product along to their own clients, prospects, website visitors and others as a freebie. This is a very fast way to multiply your marketing at no extra cost and without any extra effort on your part.
Here are some popular ways of viral marketing:
Allow your website visitors to download an ebook for free. Include a decent full-color advertisement for your product with links to your website and/or email. Ask your recipients to share copies of this ebook with their own website visitors as well as with friends or family. To leverage this result, you can offer a rebrandable ebook and share a percentage of the sales with the distributors.
Give away a trial or lite version of your software to your website visitors as a freebie. Don’t forget to include the advertisement for your product with links to your website and/or email here as well. Tell recipients to share copies of the software with their own website visitors as well as other contacts.
You might design your own website or other templates that include your own marketing information and give them away as free downloads or as an electronic package. Allow the recipients to pass the templates along.
Write articles about your product or business. Include your website and/or contact information in the resource box and allow others to publish as long as they keep the resource box intact. People can use your article on websites, in ezines, newsletters and all other places where once again, viral marketing will speed up spreading the information about your business.