- Duplicate content penalty is a myth. Google will not penalize you for having duplicate content, unless you are “duplicating deliberately”, however duplicate content can hurt your site in other ways. It effects the performance of your blog or website. There are a couple of ways, in which your blogs performance can be effected negatively by having duplicate content on your site.
How Does Duplicate Content Effect Your Blog’s Performance?
1- One of the ways duplicate content can effect your site is when Google detects duplicate content (same content on two different pages) while searching for content, it selects one, based on things like link popularity as the best url, and that page is what will be shown on the search result page. And here comes the problem. Google’s idea of what the “best” URL is, isn’t always the same as yours. So if you wanted the other url to be shown in the search result, your screwed. Although there is a solution for that too, which is letting Google know which one is your preferred URL by including it in your Sitemap. But, you can see how that can drive away some targeted traffic from your site.
2- Another way that having duplicate content hurts your site’s performance, is that if Google isn’t able to detect all the duplicates content of one page, it simply cant consolidate all of their properties, which results in your content ranking lower(although it deserve a higher ranking), because Google will automatically split the ranking signals across multiple URLs. So your page gets a lower ranking.
So, there you go, although there is no penalty for having duplicate content, your blog or website’s performance will be effected negatively by having duplicate content.
About the author: Satrap is the founder and author of controversial blog, blogstash.com. A blog full of great how-tos and information about making money online. Visit blogstash today for more information on this and otheronline jobs.