The following article is a simple how-to, or rather, a what not to do, to succeed as a paid blogger. If you’ve had trouble figuring out what SEO is, you’re not alone. The trick is to find people like Yaro Starak who earns a big fat living from his blogs about blogging, and then do exactly what he tells you.
I will refer to the article of interest in these writings though, as “the article” since linking to it will only serve to fulfill the writer’s goal of getting traffic to his page that he clearly did not earn. One must assume this fellow is getting paid per page view rather than cashing a weekly check on his Friday lunch break.
Yesterday, my news blog sported an article about Bank of America and their plans to scrap overdraft charges. I found it interesting that the statement, while true, was not a good example of how things really are, and I pointed out some of those things you will need to do to keep from being lulled into a false sense of security.
Realizing there would be some lingering stink to follow this awesome news from one of our fumbling financial institutions, I ventured to Google’s current trend list this morning to see how far up the scale of popularity that particular topic was clinging. Of course, it was on the list, but nowhere near being in the top ten overnight search terms.
One word which was being sought though, is the word “grifter” which I will also use only once in this writing, and not in my tags, or I will be guilty of that which I am about to complain. Seeing the word, and not being familiar with it, I decided to click on an article to find out in what context it was being used. Since I was now familiar with the BoFa story, I chose a link about that to seek out my answer.
After arriving at the website, which incidentally is very well known and has an awesome reputation as a source of up-to-the-minute financial news, I read “the article” in it’s entirety only to find that “that search term” was not contained in the body of “the article” at all.
Do not, under any circumstances, go to Google’s hot trends for breaking news and copy and paste nonsense keywords into your tags for the purpose of getting traffic.
There are several reasons not to use keywords in this manner; the first reason should be clear since you agreed that you understood Google’s terms of service (TOS) when you opened your Adsense account. If you don’t need your Google account anymore, go ahead with your plan and see how much money you can generate before they zonk you for being greedy. You will not only look stupid, you will be confirming it beyond doubt when the article you have spent time writing is a nonsensical mess of keywords that makes no sense to anyone except you and the Google Police.
Stuffing irrelevent keywords into your articles, or using keywords that have nothing at all to do with your subject will kill your credibility as a writer, and cause you to lose potential future revenue. Nobody will come back to your blog or website if the keywords they searched to get them there in the first place have no bearing on what you can offer them. Check your RSS feed stats too, and see how long it takes for everyone to unsubscribe.
If I visit your blog and see that you have deliberately sucked me in with useless keywords to get me onto your blog, there is a distrinct possibility that I will tell on you for being an idiot. Although there is no law against stupidity, it will cause you some temporary grief and put a sparkle in my day.
If you plan to highlight keywords throughout your article with links that connect me back to Amazon, make sure the product you’re sending me to purchase is relevent to the word you used to get my attention. For example; if you highlight the word “writer” because that’s the field you consider yourself to be expert in, don’t hit me with a link to a sexy Rolex watch, because I haven’t learned, or earned that much from what you had to teach me, and because I am not the fool here, that would be you.