Link Weight: What is It, And How Does it Improve Your Google Rating?

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SEO book said in a recent article that “A link is worth a thousand words” to google, when determining your Google rating, or how high you are placed in a search on a given word or phrase. In this article I will show you the algorithm that google use to determine “link weight” to show you how to make the most of your linking strategies. Firstly, let me explain what link weight is.

Link weight is the weight that google give, (or the value), for a link to your site from another. Some sites are considered quality sites, where lots of quality sites link together, such as wikipedia, and university sites, and some sites are not given the same quality rating and have to earn it. It is not entirely clear if there is some human decision making that goes into this at google, but mostly, it is based on their link weight algorithm.

This is how it works. If site a has a score of 100 points worth of link weight, and it links to sites b and c, from site a, then sites b and c will both get 50 points each of the transfered link weight. If sites b and c, with their collective score of 100, both link to site d, then the transfered weight of the link to site d is 100.

In order to build a good google rating you have to make keyword rich content which can be discovered in a search (not too rich), and after that, you need to somehow generate links from sites with a very good score, so that they pass on their link weight to you, and get you on the first page of a search. It is not easy to do this.

Wikipedia will not allow you to make links from them to any commercial sites that make money per click, and neither will most other websites that allow you to edit their content. You have to try to flatter a company, in order to get a link from their site, or give people something they need to know, such as how to use an application relevant to a particular site.

Sometimes the quality of your articles will cause people to link to them, and I hope you will link to mine as a reference. remember, it doesn’t take any link weight away from the site you’re linking from, the link weight is calculated separately for the next one.

The best way to gradually increase the links leading to your article, or website, is to write relevant articles, on paid article writing sites like this one. Your articles will get found in a Google search, on whatever keywords your article is about, and so you build link weight, as well as create a new source of traffic. My favorite paid article writing sites are Bukisa and Triond. They are free to join, and also offer a good referrals program, which pays you a percentage commission on your referrals earnings. 

If you are serious about continually increasing the number of links to your site over time, and building lots of link weight, you might want to try downloading the free browser add-on Share This. However, many of these sites like Stumble Upon, Digg, Delicious etc, do not allow you to change the link text leading to your site’s URL, which is another thing that Google use to calculate link weight. 

Google have thousands of algorithms made to provide the most relevant content, and link weight is only one of them. For more information on Google’s search engine algorithms, and other ways to improve the traffic to your articles, check out my Facebook page: Writing for profit

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