The success of any authors’ career depends on the marketing of his book. It starts before he even begins to write and it is an ongoing process. All of the authors’ future works will be tied back to his first book, so it is very important to have the right kind of marketing strategy in place. There are a few tips that you can use to help you in your marketing efforts.
When people decide to purchase a book, they usually make a split second decision to do it. The first thing that they notice about your book is the title and you have to have a good one to attract their attention. The title must be strong and it needs to contain key words and also provide your customer with some kind of benefit. This sounds like an impossible task, but with time and effort and maybe a little help from someone, it can be done.
You can also market your book by using your own Ezine or email newsletter or by using Ezines that are written by companies in connected industries. Ezine articles can be published by you or you can submit them to other Ezines. Your Ezine articles should be directed to the same markets that your book is. When you write your Ezines, you should give your readers a short preview of what your book is about and make sure to include a contact or link back to your own website so they can visit it and hopefully make a purchase from you.
Another way of marketing your book is through Ezine ads. If you look around, you can find ads that are inexpensive and you can use them to attract visitors back to your website.
If you are going to market your book on Amazon, make sure that you have a review on the website. A lot of amazon customers prefer to read a review on the book before they buy it and if it is a favorable review, then they will be more apt to buy it then and there.
The key to successful book marketing is to take the time to have a well thought out plan and stick to it.