Cheesy Chocolate or Choco Cheese?

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         Life has its humble beginnings as when John Cadbury started to sell goods like drinking chocolate and cocoa way back in 1825. 185 years hence after etching a name that stood out in the chocolate industry, such history will be of less consideration as Kraft takes over Cadbury in an offer which the Company couldn’t refuse.

         I wouldn’t get through with the details as information had been probably spread online and all over the newspapers weeks ago but what I’m just trying to emphasize is the message of the take-over. Eversince the world economy was about to find its lowliest trend, many companies had been considering a merger or a buy out as the only plausible solution to save the existing company assets. Quite amusing to realize that eventhough John Cadbury has pushed his efforts to place the family name at such a level where it would be seemingly immune to economic issues, still it would be affected. In the same situation, I was reminded of the time when William Boeing was just starting out a name in aviation and the fate of his business almost forced him to quit in aircraft business that he turned his attention for some time to furniture to save his company. That diversion didn’t leave him to quit but ultimately allowed him to save the company, returning back to aviation when profits seemed favourable.

         Indeed we live in the modern times where sudden decline in stock market could have devastating effects on existing world economy and manufacturing companies. The simple beginnings remind us of the difficulties where John Cadbury would be out there back in the past, grounding loads of cocoa nuts to come up with his first product. There would also be that silly experiments Charles Goodyear embarked himself on rubber stuffs before accidentally dropping sulphur on a rubber mixture which allowed him to perfect the process of vulcanization. Both names stand out today but the difference is, John Cadbury had seen his company flourish before he died and leave the business to his heirs. Charles Goodyear on the other hand succeeded in his vision of making rubber useful but died a poor man owing to patent infringement issues which left him unpaid for his discovery. Goodyear was a good sounding family name which turned out otherwise, a bad year. Well if there’s something bad about Cadbury, it could be the last 4 letters, “bury”. For that John had been buried for close to 2 centuries and it would probably be of less importance to him having done his part. His heirs will only have to live with choices after the Kraft take over and it could simply be either of the two, cheesy chocolate or choco cheese. Which do you prefer?


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