The objective of a business is to realize profit thru sales. One has to initially convey a business image to the buying public and this is most often done by means of customer marketing.
Through customer marketing, the business will aim to impress in the minds of buyers that the matter of customer satisfaction is always identifiable with their brand. It is a must however that the product you are selling will pass critical judgment, particularly among meticulous shoppers. There is some sort of association or comparison whether the product is superior or inferior in quality.
Customer marketing can be done by conducting surveys and gathering customer feedback, regarding the degree of satisfaction derived from their product. The use of customer reviews and testimonials will also help the manufacturer to thresh out any issues that customers may have against the product. This way, the customer knows that the manufacturer is true to its word that they are really after the customers’ opinion about the products.
First off, customer marketing should have some sort of persuasion in order to attract more customers who will patronize the product. That is, if there is a great deal of satisfaction attained through its consumption. Users will automatically recommend the product to their friends, relatives or even to their neighbors. This is possible if the product will remain true to what it claims. Customer marketing arms can only provide support by providing researches and strategic planning of its customer marketing campaign to targeted consumers.
Likewise, customer marketing should steer the merchandising of product to convince the customers who are less attracted in buying the goods. These can be achieved by providing promotional activities, discounts, free samples and free product tasting as proof of competitive quality. Moreover, customer marketing to be successful should also be supported by competitive pricing so that buyers will not entertain the thoughts of buying other brands which they have also tested. The price is critical in this time of economic crunch and should be given utmost consideration.
An example is the sale of electrical appliances. Consumers are always worried about the after sales service in case of break downs. Customer marketing plays an important role in informing buyers about this as a form of assurance, that they have a ready customer support in case of complaints, repairs and replacement issues. This will encourage customers to patronize the other products that the business is selling because they are assisted by competent and customer support staff willing to listen to their problems about the product. .
This is of course different from the normal warranty that is attached to every electrical appliance What customer marketing will be responsible for is to give them the assurance that there are various service centers where they can bring their purchased items in the future, in order to prolong and extend its life. This kind of after sales support can entice buyers into patronizing any product that the brand carries
On the part of the business, increased patronage and demand for all the products will equate to substantial amount of gains.