The concept of Viral Marketing sounds like something alarming but it is actually something once you use you
will find yourself repeating. It is a tool which you need to have in your marketing chest. When viral marketing is done properly it can produce a staggering flow of traffic to your website or blog.
Think about how a virus spreads from on person to another. One person gets sick and just by coughing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around the globe.
E-books are the future and the future is happening now. The marketing e-book is a slightly different concept than marketing say a love story e-book. Marketing e-books typically contain text, images, links to web pages etc. The marketing e-book has become a very important role to play where marketing on the Internet concerned.
The beauty of the marketing e-book is that you can present your story in an effective way and include links to your web sales pages. In effect your e-book can do the job of 100’s of salesmen.
To get any type of response your e-book needs to be informative yet easy to read. It always has
links back to your web site and to your sales page.
Ensure that before you unleash your e-book out to the world, double check spelling and check that every links in your e-bookis active . There is nothing worse than clicking a link and it goes to a wrong page, believe me it is annoying. Mistakes like this reflects badly on you and will not be of much value to you, it could even by damaging.
Now let’s look more closely at using an e-book to start your viral marketing campaign. First you create an e-book… a your best efforts please. Ensure that it has your most valuable links to your website, to your sales page and make sure you include your affiliate links to products and services that you recommend. In the book you encourage people to give it to their friends and family.
Before you know it the e-book is doing the rounds across the Internet like a virus. Remember digital information duplicates easily and fast. Before you realize thousands of people could be reading your free e-book.
However all this superb benefits could be lost if you forget to tell people of your e-book that they have permission to giveaway your e-book. When you create the e-book, you have the right to give people certain rights. You have might have seen these in e-books which you already have. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.
If you are feeling confident then you should write the e-book yourself. Do not despair if you do not feel up to the task, simply use private label content or you can hire a ghostwriter to write the content. There are a lot of ways to create an e-book. Once you have your e-book written, use software to create your e-book.
Finally post your e-book to as many e-book directories as you can. The great thing is that many of these directories will let you post your e-book for free. So get to work and enjoy the results.